Kareem Metawea
I had the pleasure of working with Ana at Conjure on multiple projects, and honestly, from the heart, she’s one of the most extraordinary designers I’ve worked with. Ana has a rare balance of discipline in design craft, deep understanding of user experience, and sharp knowledge of user interface but what makes her stand out is how she connects all of these together.
She’s a deep thinker, always looking at the psychology behind the user and their real needs, not just the surface. Ana doesn’t just design; she challenges assumptions, bridges business goals with human behaviour, and finds solutions that feel both natural and impactful.
What I value most about Ana is that she never just takes a brief at face value. She’ll understand it, question it, and then find unexpected angles that open new opportunities. And when you share an idea with her, she won’t just take it , she’ll analyse it, build on it, and push it further. That ability to think critically while staying human centred is what makes her a top-notch product designer.
I really wish that our pass cross in the future and have the chance to work again together